Translates to "Celebration of resilient dreams", this campaign is an homage, an ode to the people and rhythm of Cuba that has risen through ashes as a nation and their untameable, unshakeable resilience. The logo emulates the flight of a Cuban Trogon, the national bird of Cuba as it reaches for the Mariposa. The toolkit comprises of soft yet primal elements that defines the nation, its pulse and existence like the sun(sol), the taino head, Mariposa weaves, the people and their dreams. The logo doesn't whisper its history - it spreads its wings and carries it. Every stroke is hand-drawn, imperfect, human - because this story was never clean. It was messy and passionate and earned. The bird doesn't ask for permission. It simply goes. That is Cuba. That has always been Cuba.