Data Driven Campaign for Always

Through Always' brand tone and messaging craft, the new campaign defines data driven metrics to unshackle stigma and shame adolescents go through during puberty and give them a boost of self-esteem as a trusted ally. The campaign, as briefed, has been executed via out of home mediums and social media.

Through Always' brand tone and messaging craft, the new campaign defines data driven metrics to unshackle stigma and shame adolescents go through during puberty and give them a boost of self-esteem as a trusted ally. The campaign, as briefed, has been executed via out of home mediums and social media.

Category:

Copywriting and Creative Strategy

Location:

US

Date:

Problem Statement

Get impressionable young girls (ages 10–17) who unknowingly hide their true selves during the puberty years. To stop opting out of life (sports, school, social leadership) By Using data-driven defiance to re frame menstruation in a positive light. Because Always believes that shame and shrinking has no place in a girl’s life.

ALWAYS hype track

https://drive.google.com/file/d/1KtZVniKDfacHrCZ6-VgC-lebHCFKYHmw/view?usp=drive_link

I create and think with intention. Talk artsy, chaotic and dramatic. Welcome to my world, while I enter yours.

created in 2026

I create and think with intention. Talk artsy, chaotic and dramatic. Welcome to my world, while I enter yours.

I create and think with intention. Talk artsy, chaotic and dramatic. Welcome to my world, while I enter yours.

created in 2026

I create and think with intention. Talk artsy, chaotic and dramatic. Welcome to my world, while I enter yours.

created in 2026

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