Data Driven Campaign for Always
Through Always' brand tone and messaging craft, the new campaign defines data driven metrics to unshackle stigma and shame adolescents go through during puberty and give them a boost of self-esteem as a trusted ally. The campaign, as briefed, has been executed via out of home mediums and social media.
Category:
Copywriting and Creative Strategy
Location:
US
Date:
Problem Statement
Get impressionable young girls (ages 10–17) who unknowingly hide their true selves during the puberty years. To stop opting out of life (sports, school, social leadership) By Using data-driven defiance to re frame menstruation in a positive light. Because Always believes that shame and shrinking has no place in a girl’s life.
ALWAYS hype track
https://drive.google.com/file/d/1KtZVniKDfacHrCZ6-VgC-lebHCFKYHmw/view?usp=drive_link
